Your Business Name

People like to hire people whom they like. Using YOUR NAME as your business name seperates your from the big companies.

Take for instance my business, when someone hires me to photograph them they are hiring me and not my business. After speaking with me they learn my talents, abilities and personality. If they feel like I am a good fit for their project they will hire me!

Names like Jay Lovejoy Photographer, Lovejoy Photography and Lovejoy Photography Studio are much more effective than something like Innovative Photography or Studio 7 Photography. Sometimes I do have some clients who meet me for the first time ask if "Lovejoy" is really my last name (it is).

Potential clients will want to know that it is you whom they are hiring. If you are an artist, don't feel the need to be creative with the name in order to prove to clients you are creative. They will see it in your work. You are key to the business and it is YOU and your TALENTS that your clients hire.

Next up for Marketing Post: Your Image and How to Market Your Image